Last month, I sounded off about the new Whole Foods campaign rebranding collard greens as the next big superfood. Their efforts have resulted in public backlash over cultural appropriation and the rising costs of food—a phenomenon writer Mikki Kendall succinctly dubbed “food gentrification.”
If I had a list of wishes, pretty high up would be that people realize that Whole Foods Market... well... sucks.
Here are a few reasons to avoid them and support your local grocer instead (if you're lucky enough to have one, that is):
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