Those of you who have cable may have seen a new product advertised recently: the Trojan Tri-Phoria. Now, TV ads for vibrators aren't exactly headline news (in fact, we ran a charticle on vibrator commercials in our Buzz issue last year), but this new sex toy ad is airing during cable primetime shows like The Daily Show, and some networks (VH1, Spike) are running it during the day as well. Sex toy ads! In the daytime! What do we make of this? Let's watch the ad and find out:
Well it's about damn time! Though physicians and therapists (not just Dan Savage, we're talking mainstream doctors) have been known for decades that vibrator use can be great for sexual health, there's never been a scientific study to back up the common knowledge. Until now!
Trojan funded a national research project to determine the extent and impact of vibrator use and la-di-da, look what they found: not only do a majority of American women use vibrators, they're happier for it!
According to the surveys of 2,056 women and 1,047 men ages 18-60, a whopping 53 percent of women (and 45 percent of men) say they use a vibrator - a quarter of those in the last month. Women who use vibrators were more likely to say they were sexually happy and more likely to get gynecological exams.