For one thing, you can tell just by looking at her that she’s an odd duck. She is prone, for instance, to wearing poof-y shouldered ’80s jackets and things with polka dots. She claims to have intentionally gained weight because, as she put it in a recent Guardian article, "I don't want to be 'pretty'. I don't aspire to be like the Pussycat Dolls…I want to be an artist who people can believe in."
But it’s Blay’s songs that really do it. The twentysomething British songwriter goes by the name thecocknbullkid, and she has created her own musical world, one filled with equal parts quirky soul-pop (Macy Gray-ish), zingy synth-pop (Yaz-ish), and lo-fi computer zings (Midnight-Star-ish).