Target Women

Reproductive Writes: Get With The Program!

Social Commentary post by Holly Grigg-Spall on March 1, 2010 - 1:31pm; tagged acne, advertising, Cosmopolitan, DoubleXX, Elle, menstruation, periods, PMDD, PMS, Reproductive Writes, Sarah Haskins, tampons, Target Women, Yasmin, Yaz.
Slate's DoubleXX recently hosted a discussion entitled 'That Not So Fresh Feeling: Marketing Embarrassing Products To Women' in which they analyzed adverts for tampons and sanitary towels, and the profiteering exploits of the feminine hygiene industry. Target Women writer and performer Sarah Haskins commented, 'Ever since we were borne of Adam's rib we have been flawed, and the only things that will fix us will be sold to us as we watch Project Runway.' I recently argued in a post that hormonal contraceptives are the new tampons - the logical progression from hiding periods away, to getting rid of them altogether. It's no wonder, then, that these contraceptives are marketed to us using the same tried and true lady-vertising tactics as their feminine hygiene predecessors.
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