smart blog

February 3rd, 2010 marked the 116th birthday of Norman Rockwell. Google’s clever inclusion of his art among the letters of the search engine’s logo alerted me to the historic date. Oh Google! You went and did it again with your clever intertextuality.

Rockwell rose to artistic fame with his Americana paintings depicting everyday life and its sentiments. On May 29th, 1943 The Saturday Evening Post ran as its cover Rockwell’s painting of "Rosie the Riveter." Norman Rockwell’s painting was the first widely publicized visual representation of Rosie the Riveter. Rockwell’s Rosie was a commanding figure decked in overalls and a matching work shirt. She is confident as she gazes out into the distance, all the while using as a foot stool a bruised and battered copy of Hitler’s Mein Kampf. Rockwell’s Rosie is undeniably a more potent image than that which has come to culturally represent Rosie the River, J. Howard Miller’s "We Can Do It."