Women and shopping have a complicated relationship. On the one hand, there's the stereotype that all women loooove shopping—and that we throw away money on frivolous goods. On the other, there's the reality that women are the primary shoppers for 75 percent of households, despite making less money on average than men.
If the incessant loop of "Baby It's Cold Outside" playing at the grocery store hasn't tipped you off yet, allow me: The holiday shopping season is upon us. And if you celebrate this time of year, this means you have approximately one month to buy everyone in your life a meaningful gift—and retailers won't let you forget it. Hence, the holiday shoppings ads, which are now playing at a rate of approximately one thousand per minute. While some of these spots are kinda clever, others are downright terrible. That's why were reprising an age-old Bitch blogs tradition, as timeless and hairy as Santa's beard. It's the Offensive Commercials Holiday Showdown!
Say what you will about Old Navy, its ad team knows their audience. They got the attention of late-twenty-early-thirtysomethings with a Blossom reunion, a 90210 reunion, and now they've brought America's Sweethearts: 1997 Edition to the small screen and crammed 'em inside of a boombox. That's right—Backstreet's Back!
Memorial Day, a day of remembrance in the US for fallen soldiers, is also a day of shopping for many Americans—at least, according to TIME magazine it is. The social media data in the article suggest that most people were more excited about shopping this past Memorial Day weekend than they have been in years.
Let's use Disney as an example (since they're one of the biggest offenders when it comes to branding). Sure, you might expect familiar Disney faces to pop up in places like mylar balloons in the florist department, on band-aids, shampoo, toothpaste, and tooth brushes in the health aisle, or on paper goods like plates, napkins, and cups. But would you expect those sneaky princesses to pop up in the produce section?
Hey men! You know what's worse than a trip to IKEA with your wife or girlfriend? NOTHING. Because the torture of walking up and down the aisles of the Swedish housewares store is apparently nigh unbearable for men (seriously, picking out throw pillows is SO HARD), an IKEA in Australia has come up with an infantilizing solution: MÄNLAND, a daycare for dudes.
What's the IKEA word for barfing in your mouth? BARFKLINGSTÄÄD?