NPR reported on a new candy bar from Mars--its first in 20 years--called the Fling. Wrapped in a shimmery pink and silver package, it's not just its low calorie count that is catering to women.
The campaign behind it has taken an unsubtle approach to marketing the candy bar as more of a marital aid than an item from a vending machine. While "finger" may be an industry term for a thin and slender, it takes on a whole different meaning with the catchphrase "Pleasure Yourself" (Also gross and awkward: "Serving Size: 1 Finger"). Other taglines like "Naughty, but not that naughty," "Have a FLING™ in private, or wave it all around town; in the office, the bedroom, or the great outdoors," make no ambiguous implications that the Fling satisfies better than a Snickers. But how?!
By now you might have heard of the Republican protest referencing the Boston Tea Party of 1773 by using tea bag iconography to protest federal tax spending, complete with Tax Day protests occurring around the country. When Wonkette caught wind of the new campaign, they said "The bit about the tea bags, though — that is just not good television." They forgot about Rachel Maddow:
Maybe it's cause we're on the West Coast, and it takes a good three hours for us to catch up to ANYTHING in New York, but no Gawker, the joke's not old yet. Tomorrow maybe, but today we can relish in conservative ignorance at its most laughable, and wait for those sweet, sweet, tax returns...