You've probably never heard the term "cheetah," but that's okay—no one else had, either, until New York Observer reporter Spencer Morgan coined the slur last December. A cheetah, according to Morgan's trend piece "Rrrowl! Beware Cougar's Young Niece, The Cheetah," is a thirtysomething single woman who's "discovered that getting a man [is] no longer as easy as it once was." Her biological clock is ticking and her desperation for a real relationship is getting more pathetic—and, to Morgan and the cronies he quotes in the story, more comical.
If you're wondering why a leading New York City newspaper published a bogus piece of "news" about women past their prime, the answer is simple: The Observer was using the Sexist Media Stunt, a now-classic bit of media bait, to draw in readers and revenue.
I'm vegan. I think cruelty to animals is unnecessary and unjust. I don't eat animals. I don't wear them. And I don't kill them for sport. However, Ella Es el Matador isn't a film about animal rights, and treating it as such does it an enormous injustice. I don't believe in prioritizing a conversation about cruelty enacted on bulls over one about cruelty enacted on women while discussing a beautiful and melancholy film exploring the world of bullfighting through the eyes of female matadors—so I won't.
Did anyone else notice the bizarre sexism during the commercial breaks on last night's episode of Mad Men? I can accept that a healthy dose of douchiness comes with the territory when I decide to watch currently airing episodes of a show instead of waiting for it to come out on DVD, but I honestly felt creeped out by how skewed all of last night's ads were toward a male (and sexist) audience. Could it be that, because the show itself portrays a stylized hypermasculinity, advertisers are missing the context and coming up with campaigns to try and match Mad Men's outdated sexism?
I saw ads for (and this is just what I can remember): Lipitor, Viagra, NFL Sunday Ticket, and more, all aimed at middle-aged men who I didn't think were following Peggy Olsen's rise to the top all that closely. Oh, and let us not forget this gem, from Clorox:
Because, you know, sometimes even MEN do the laundry! And Clorox apparently dragged that ad out of its archives (here is a Feministing post on it from two years ago) just for Mad Men. WTF?