self-aware advertising

Mad World: Too Cool for School

Mad World post by Kelsey Wallace on March 30, 2010 - 12:18pm; tagged 30 Rock, advertising, irony, Kotex, Mad World, self-aware advertising, Sprite, Verizon.


OK, we are all pretty up on the concept of advertising at this point. Not to say that ads don't have an effect on us (they do), but when it comes to the reasoning behind most ad campaigns, we savvy media consumers are hip to what's going on. They're trying to sell us something. We get it. So what do we do with ads that let us "in" on the joke?

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