sassy

When we heard that Jane Pratt, the former editor of Sassy—the sharp, celebrated teen mag that above all was absolutely unwilling to pull its readers into the spiral of insecurity and product consumption so endemic to all others in the genre—was launching a new grown-up glossy, we, along with other feminist pop culture junkies nationwide, squealed with excitement. Then Jane launched. And we weren’t excited anymore. Here’s why.

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but to other perceptive and right-on readers who are as upset as we are about the changes. And guess what?
The editors are defensive as hell.

Back in March a horrible thing happened. After a few months of checking the newsstands for my beloved Sassy, wondering what the hell was up and why I couldn’t find it anywhere, suddenly there it was—mutilated almost beyond recognition. Peterson Publishing (they also own Guns & Ammo) bought Sassy, replaced the entire staff, and gutted the editorial philosophy—and the new staff is trying to pretend that it’s the same magazine it always was.