retro sexism

Marketers are increasingly using Retro Sexism to sell products. This form of advertising uses irony and humour as a way to distance itself from the sexist and/or racist representations and stereotypes they perpetuate.

Retro Sexism (n.): Modern attitudes and behaviors that mimic or glorify sexist aspects of the past, often in an ironic way.

My parents have been in the process of moving, which means they've faced an onslaught of old photos, previously packed-away books and forgotten homemade crafts from years gone by. Among the findings is the 1970 gem, Body Language by Julius Fast. His most well known book, Body Language was on the New York Times Best Seller for 22 weeks after its initial publication and has remained in print since then. Read on to glean the most vital information included in Fast's pseudo-scientific pop psychology classic, including 'How to Tell the Girls Apart,' the formerly elusive answer to the question 'Is She Available?' and much, much more!