Slate's DoubleXX recently hosted a discussion entitled 'That Not So Fresh Feeling: Marketing Embarrassing Products To Women' in which they analyzed adverts for tampons and sanitary towels, and the profiteering exploits of the feminine hygiene industry. Target Women writer and performer Sarah Haskins commented, 'Ever since we were borne of Adam's rib we have been flawed, and the only things that will fix us will be sold to us as we watch Project Runway.' I recently argued in a post that hormonal contraceptives are the new tampons - the logical progression from hiding periods away, to getting rid of them altogether. It's no wonder, then, that these contraceptives are marketed to us using the same tried and true lady-vertising tactics as their feminine hygiene predecessors.
'It's not complicated, just a fashion statement,' said pop star Lady GaGa of the range of condoms she's designed with Jeremy Scott for the contraception brand Proper Attire. Well, the thing is, condoms are complicated, there's no getting away from it - perhaps particularly ones that come in bright orange, green and pink animal prints - either ribbed, studded or sheer - and are promoted as 'making women feel more comfortable buying, carrying and using condoms.'