Reebok

Douchebag Decree: Reebok EasyTone's Butt Claims Are Full of Shit

Social Commentary post by Kelsey Wallace on September 29, 2011 - 12:40pm; tagged Douchebag Decree, EasyTone, Reebok.

"ye olde douchebag decree" in blue letters with a light blue hand-drawn douchebag in the background, and "BITCH HEREBY DECLARES THE FOLLOWING PERSON A TOTAL DOUCHEBAG" in small letters in red underneath.

Remember Reebok's line of EasyTone shoes? The ones with the dry-heave-inducing commercials that claim to "make your boobs jealous" by toning your butt? Yeah, turns out that wasn't just a sexist ad campaign, it was also a lie.
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Mad World: We Got Game, But Our Ads Don't

Mad World post by Kelsey Wallace on April 13, 2010 - 12:39pm; tagged Asics, gender in advertising, Mad World, Nike, Reebok, sports, sports culture.


When it comes to women and sports, we've got a long way to go before we reach the promised land of gender equity. Still, when you consider that Title IX just passed in 1972 and that we've got some seriously kickass women athletes to look up to in the wide world of sports today, well, it could be worse. So how are we doing when it comes to women, sports, and advertising? Well, let's start on a high note:

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