reappropriation of language

Of course I'm offended by the PETA ad campaigns. As a long-time radical lesbian feminist, I abhor the explotation of the female body and the objectification of women as nothing more than sexual beings.

I would never give a dime to PETA even though I am also strongly in favor of the humane treatment of animals

However, how does its strategy of using "shock" to draw attention differ from your magazine? After all, isn't calling yourself "BITCH" simply a way to show how chic and clever and modern you are, how 'in your face' you can be, and how you like to flaunt convensional standards of language and cultural acceptance

The word bitch (unless applied to certain animals) has always been and is still a derogatory and borderline vulgar term for women. Old fashioned ideas? Sure. But so is not displaying naked women in suggestive poses just to sell products or ideas.

For "Bitch" to complain about PETA is disingenuous and hypocritical.