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real people

Mad World: When advertisers stop being polite and start getting real

Mad World post by Kelsey Wallace on June 29, 2010 - 9:55am; tagged advertising, body image, Mad World, real people.


We had a conversation in the comments section on another Mad World post a while back regarding ads that use real people instead of actors to sell their products. Do these people get paid? Are they actually just actors in disguise? Why are we strangely compelled by their "real" presence in commercials? Well, dear Mad World readers, to get to the bottom of these issues, I recently went undercover as a "real" person in a commercial photo shoot (well I guess I wasn't technically undercover since I am actually a real person, but you know what I mean) and got the scoop.
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