It doesn't take a skilled gender detective to deduce the target audience of the Rainbow Magic books for early readers. These wildly popular books feature covers that literally sparkle, covered in lithe fairies dressed in pointedly feminine clothing and accessories. The series' titles boil down to Feminine-Name the Feminine-Noun Fairy (as in Grace the Glitter Fairy or Bethany the Ballet Fairy). They're published under the pseudonym Daisy Meadows.
These are the girliest girls' books in Girlville.
Why am I so familiar with these gems of English literature? Because they're among my six-year-old son's very favorite books. He devours them, shrieking with laughter at the bumbling goblins. We spend hours playing Rainbow Magic Fairies: "You're Queen Titania and I'm the Museum Fairy. What could a Museum Fairy's object be?" Or, "We're all goblins. Where's Goblin Steve?" These books are very big in my house.
Well over a hundred Rainbow Magic installments are available, but the plot is always the same. Jack Frost and his goblins have stolen some magical object (the weather fairies' feathers, for instance). The displaced objects cause some sort of wonkiness (unusual weather, say). Kirsty and Rachel, human BFFs and friends to the fairies, help recover the objects. The goblins are ugly, mean, and male, and they always lose. The fairies are pretty, sweet, and female, and they win through the power of friendship.
Reading the books is actually teaching my son an unexpected lesson: recognizing sexism.