Bitch’s relationship with that crazy series of tubes known as the Internet has been marked by emotions ranging from mild curiosity to passionate indifference. The magazine was born in 1996 in the San Francisco Bay Area, which was also ground zero for much web- related hoopla—Wired, Yahoo!, and the short-lived Future Sex magazine, among other entities. From a zeitgeist perspective, our little paper zine was in exactly the right place at exactly the wrong time.

When we heard that Jane Pratt, the former editor of Sassy—the sharp, celebrated teen mag that above all was absolutely unwilling to pull its readers into the spiral of insecurity and product consumption so endemic to all others in the genre—was launching a new grown-up glossy, we, along with other feminist pop culture junkies nationwide, squealed with excitement. Then Jane launched. And we weren’t excited anymore. Here’s why.