Want to get pregnant? There's an app for that. Want to not get pregnant? There's an app for that, too (and no, it's not condoms). Want to know why you're so damn moody? There's—yep—an app for that. They could be considered the Our Bodies, Ourselves for the tech-savvy women of the 21st century: iPhone applications that inform women about the workings of their bodies without actually engaging with flesh and blood.
Supermodel Gisele Bundchen gave birth recently. Usually the gossip magazines will move from reporting the baby's name to detailing the mother's baby-weight shedding exercise and diet regime in the course of a week, but this time a pit-stop was made in the storyline for Gisele to announce that the birth had been painless.