Oregon Humanities

Few people embody the tough questions raised by the advertising industry like George Lois. A brilliant innovator who is responsible for countless iconic (and offensive) ad campaigns and Esquire covers, Lois is both frustrating and inspiring. Which makes him perfect, of course, for this week's Mad World discussion.
Yep, Lois did this.

First things first: All of us at Bitch HQ are bursting with excitement because the folks at Oregon Humanities have awarded us a grant to explore the intersections of advertising, feminism, and media literacy. This virtual symposium is called "Mad World: Gender, Advertising, and Identity in a Mediated World" and over the next eight months you’ll be seeing articles, blog posts, podcasts, and even a virtual book club on the website and in the magazine. Get your media-literacy pants on, people, because we’re doing this thing!

On this, the official Mad World blog, we’ll be discussing how advertising informs our identities and our ideas about sex and gender. Got an idea you’d like to discuss? Let us know! The Mad World blog will go up every Tuesday, and we want you to jump in early and often.

Let’s start with a discussion of this ad: This project was made possible in part by a grant from Oregon Humanities (OH), a statewide nonprofit organization and an independent affiliate of the National Endowment for the Humanities, which funds OH's grant program.