Oprah

For decades, self-help literature and an obsession with wellness have captivated the imaginations of countless liberal Americans. Even now, as some of the hardest economic times in decades pinch our budgets, our spirits, we’re told, can still be rich. Books, blogs, and articles saturated with fantastical wellness schemes for women seem to have multiplied, in fact, featuring journeys (existential or geographical) that offer the sacred for a hefty investment of time, money, or both. There’s no end to the luxurious options a woman has these days—if she’s willing to risk everything for enlightenment. And from Oprah Winfrey and Elizabeth Gilbert to everyday women siphoning their savings to downward dog in Bali, the enlightenment industry has taken on a decidedly feminine sheen.