Nike

Mad World: We Got Game, But Our Ads Don't

Mad World post by Kelsey Wallace on April 13, 2010 - 12:39pm; tagged Asics, gender in advertising, Mad World, Nike, Reebok, sports, sports culture.

When it comes to women and sports, we've got a long way to go before we reach the promised land of gender equity. Still, when you consider that Title IX just passed in 1972 and that we've got some seriously kickass women athletes to look up to in the wide world of sports today, well, it could be worse. So how are we doing when it comes to women, sports, and advertising? Well, let's start on a high note:

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Mad As A Wet Hen #1

How about that new Taco Bell ad featuring 11-year-old boys on the beach ogling a shapely lifeguard... Guess what? According to Cosmopolitan you'll never get a date without duct tape and a "No Trespassing" sign... When Camille Paglia addresses the defunct pedophilic Calvin Klein ads in the October 31 issue of The Advocate, she implies that pedophilia is somehow an essential part of gay life... Sometimes we feel like we hallucinated this one, because we only saw it once-and because it was so horrifying... We're all for home exercise equipment, but why do the ads always have to be so fucking smug?... Now we have Nike telling us that the revolution will not be televised. On tele-vision...

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