Men who care for children are afforded high status in pop culture if their role is part of some macho, justice-seeking mission (The Pacifier, Kindergarten Cop) or incidental to their real life, allowing them to maintain a cool image (About A Boy, Role Models). When he takes on a childcare role for no other reason than to get paid, however, a man should be prepared to sacrifice his self-respect.
In Melissa & Joey, Joey Lawrence plays an Ivy League-educated former commodities trader (yup) who went broke thanks to a Ponzi scheme. When local politician Mel takes in her sister’s kids, Joe becomes their housekeeper and nanny as a last resort, having previously been living in his car. In one episode, Mel finds out that Joe has donated to a sperm bank, and asks him what the most degrading thing he’s ever done for money is, hoping he'll admit to selling some of his swimmers. Instead, he gestures around the kitchen and replies, “By far, this.” He’s not entirely sincere, but the joke (such as it is) is predicated upon the audience acknowledging that this isn’t a suitable job for a man who values himself.
In this era of social conservatism, the so-called mommy wars, and renewed cultural clashes about gender, work, and “family values,” it’s hardly surprising that nanny narratives are making a comeback. Faster than you can say “supercalifragilisticexpialidocious,” nannies have popped up in movies (Uptown Girls) and bestselling novels (The Nanny Diaries, I Don’t Know How She Does It), as characters on tv shows (Friends, Kevin Hill, Desperate Housewives), and even as a subgenre of reality tv (Nanny 911, Supernanny).