marketing

Let’s use Disney as an example (since they’re one of the biggest offenders when it comes to branding). Sure, you might expect familiar Disney faces to pop up in places like mylar balloons in the florist department, on band-aids, shampoo, toothpaste, and tooth brushes in the health aisle, or on paper goods like plates, napkins, and cups. But would you expect those sneaky princesses to pop up in the produce section?



Grapes—sponsored by Disney!

Have your preteen's looks suffered with age? GeoGirl can erase her wrinkles in time for that last year of grammar school!

Wait...what?

When I saw the Jezebel headline "The Newest American Girl Doll Has A Secret" I couldn't help but click through. It turns out the Gwen Thompson, a "companion" doll to Girl-of-the-Year doll Chrissa, is the first American Girl Doll to be living in a homeless shelter. From her American Girl Wiki page:

Gwen and her mother Janine fell on hard times when her father lost his job; they later lost the house as they were unable to keep up payments. Soon after, Gwen's father left them and they became homeless...

Job loss? Homeownership kaput? Sounds like what a sizeable chunk of America experienced this past year! Looks like American Girl is very up to date with contemporary issues that girls (and their parents) can relate to, or at least recognize (see also: Chrissa vs. the cyber-bullies!). Color me cynical, but I can't help but feel this is just a marketing strategy by the Mattel-owned company.

This past week the London Paper brings us news of the September unveiling of a fancy (and expensive) new "Sex Pistol" ice cream cocktail at Selfridge's. Loaded with additives like guarana and argenine, it's billed as "claiming to have similar effect to the libido-boosting drug Viagra." Normally, I don't think you can ever go wrong with ice cream, but reading about this made me roll my eyes so hard I thought they'd get stuck to the underside of my skull. Viagra ice cream? Bitch, please. I am so OVER Viagra.

You want some sexism with your steak?  Serve me up some A1 sauce!