I admit that when I heard Mad Men was going to premiere just as I was starting this TV guestblogging gig in the otherwise rather deserted month of August, I breathed a sigh of relief. If there is one television show that not a one of my communist, death-panel-supporting, child-killing liberal feminist friends is ashamed to admit to loving, it is Mad Men.Mad Men, in short, has an acceptable television pedigree. In my particular case, and I am not kidding about this, I started watching it because it was recommended to me by none other than Joyce Carol Goddamn Oates at a talk I attended a long time ago at the NYPL. Talk about your "I-don't-even-have-a-tv" bookworm street cred. And Feminist bloggers love Mad Men too. In fact, it's just about the only television show that gets universal coverage in the feminist blogosphere, and all week, everybody's been gearing up for the Big Event. DoubleX is live-tweeting it. Some other prominent feminist bloggers, including Pandagon's Amanda Marcotte, are having a salon about it at RHRealityCheck. And pretty much everyone I know who loves Mad Men loves to talk about how very, very feminist it feels to have so many nuanced portrayals of women on a single television show.
I, too, think that there is a lot of feminist merit in Mad Men - more on that in a second post this weekend, and I'll have thoughts on the premiere next week, it's gonna be a Mad Men heavy guestblogging experience - but I find it really problematic as a show to recommend to people who aren't feminists, or who aren't, at the very least, what I would call ready for a serious discussion of gender roles.