Ludacris

As much as we complain about hip-hop and rap staying mostly "unconscious" about reproductive-justice issues (the only cut to this day discussing pro-choice options is Digable Planets’ "Femme Fetale"—and that came out 15 years ago), artists have spat about prophylactic use, specifically Trojan Magnums.

Now, Ludacris is doing his part to spread more of the large latex love by teaming up with the company for its very first ad campaign, a contest where people can create their own paeans to the brand. The winner gets $5,000 and a trip to the hip-hop festival Birthday Bash, to be held in Atlanta in June, and personal congrats from the rapper/actor himself.