For the last several years, Dove has been busily branding itself as a socially conscious company on a mission to improve women's self-esteem. Dove's Campaign for Real Beauty strives " to free ourselves and the next generation from beauty stereotypes." This is supposedly done through thought-provoking ads, confidence-building programs, and messages that embrace all definitions of beauty (except for those that eschew using beauty products, I assume).
But Dove tested my patience
with "30 Rock Beauty Moments" at NBC.com, in which they insinuate themselves into the hilarious work of Tina Fey...
While I'm personally in no way rattled by the acquisition/merger, I do think that it provides some opportunities to discuss gender, entertainment and marketing.
Marvel has over 70 years of history, and Disney will have access to over 5,000 characters (though the ones that have been mentioned most in the past week are the most profitable: Spider-Man, Iron Man, and the X-Men. Hmmmmm . … what could be missing here?)
The deal has included lots of business speak about "brands," "vertical integration," "long-term growth," "value creation," and my favorite, "synergy," (mostly because it reminds me of 30 Rock's Jack Donaghy telling Liz Lemon to "never badmouth synergy"). There certainly will be many opportunities for profit, but I'm interested in how y'all respond to the fact that one of Disney's major motivating factors has been securing a young male demographic.