Kotex

OK, we are all pretty up on the concept of advertising at this point. Not to say that ads don't have an effect on us (they do), but when it comes to the reasoning behind most ad campaigns, we savvy media consumers are hip to what's going on. They're trying to sell us something. We get it. So what do we do with ads that let us "in" on the joke?

In my last post I discussed with Elizabeth Kissling the anti-advertising campaign produced by Kotex to promote their neon-bright range of tampons and pads. There has been a delay on these commercials airing due on the use of the word 'vagina' - with some networks asking that it be replaced with the term 'down there.' Meanwhile in the UK the makers of the Mooncup have sent out posters to be displayed on the London Underground proclaiming 'Love Your Vagina'.