Yet, as a proportion of their annual incomes, the Kardashian kouple may actually be more reasonable than many other Americans. In 2007, the average cost of the American wedding was over $28,000; while the recession caused a bit of a dip for a few years, the price is now back up over $24,000. These costs represent about half of the country's median annual household (not individual) income; half of the money a couple makes in an entire year will be spent on their wedding. Kim Kardashian made $18 million on her faux fairytale, so the budget was only slightly over what she made on a single day. If she's being unreasonable (and she is), so is everyone else.