Jours Apres Lunes

I lived in France for a short time in my carefree younger days, and I have fond memories of their refreshing attitudes about sex (and also soft cheeses): Ne t'inquietes pas! C'est naturel! and so on. However, call it the American prude in me, but I am thoroughly creeped out by this new line of lingerie for girls ages three months and up by the French company Jours Après Lunes. Making out on a park bench or not shaving your armpits or what have you is one thing, but putting a bra on a four-year old is something else entirely.