Anyone who spends time on the web has seen the words FAIL splashed
across pictures of cats with their heads stuck in empty cans or dogs dressed by their humans
as Oompa Loompas. Don't get us wrong, those can be pretty funny. But
you know what's even better? Making the digital bombast of FAIL less
associated with the minor humiliations of pets, and more so with the
project of media reform -- which just may involve a more pointed, and
meaningful, kind of humilation.