Jersey Shore

While MTV originally planned to band-aid the episode of Jersey Shore featuring Nicole "Snooki" Polizzi getting punched--hard--in the face by by airing a PSA cautioning "Violence against women in any form is a crime," they've now decided to not run the footage at all.
An MTV representative said "What happened to 'Snooki' was a crime and obviously extremely disturbing. After hearing from our viewers, further consulting with experts on the issue of violence, and seeing how the video footage has been taken out of context to not show the severity of this act or the resulting consequences, MTV has decided not to air Snooki being physically punched in next week’s episode."
Does that mean the clip wasn't disturbing before it went viral? Jersey Shore was shot months ago, and MTV has been sitting on the footage since. Were they waiting for moral public outcry or for violence against women to go viral?