independent magazines

I've been debating whether I should post this for a few days, but I've decided I must.  

Earlier this week, I went to the Mother Jones website to find an old article I wanted to post here. But my search was interrupted when I saw an ad for Wal-Mart pop up.

An ad for Wal-Mart on the website of a magazine that calls itself:   

An independent nonprofit whose roots lie in a commitment to social justice implemented through first rate investigative reporting.

I finally unpacked from last weekend's NCMR, and unloaded the special NCMR tote bag. I've learned from the past couple conferences I've attended that tote bags are apparently a necessary part of every conference. Am I being an ungracious a**hole when I say I find this ridiculous? Sure, tote bags are helpful in organizing all the conference materials and other items handed out at workshops, but don't people bring their own bags?