Once upon a time, politics was serious business. These days, however, presidential merit is measured as much by frat-house standards as by traditional approval ratings (apparently, American voters would rather have a beer with Bush than with Kerry), and a well-timed joke can sometimes sway public opinion more effectively than a reasoned argument.
Silly blurbs about Manhattan bars; mocking interviews with bubbly young celebs; features on why you should quit your job, David Hasselhoff’s mall tour, the rampant hypocrisy among DC lobbyists, and the folding of Lies of Our Times. Oh, yeah, and ads. Lots and lots of ads. Issue #8, with an ad on the cover and a flap proclaiming “Might sells out,” goes where no magazine has gone before. Not only have they sold every bit of possible space (“Goldschlager would like to point out that you are on page 48...”), they write about it. “Might welcomes all correspondence.
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