Free Press

Anyone who spends time on the web has seen the words FAIL splashed across pictures of cats with their heads stuck in empty cans or dogs dressed by their humans as Oompa Loompas. Don't get us wrong, those can be pretty funny. But you know what's even better? Making the digital bombast of FAIL less associated with the minor humiliations of pets, and more so with the project of media reform -- which just may involve a more pointed, and meaningful, kind of humilation.