Baltimore feminist group FORCE took the world by surprise last December when they launched a line of fake Victoria's Secret, dropping underwear emblazoned with phrases like "Consent is Sexy" and "Ask First" at Victoria's Secrets around the US and promoting the fake Pink Loves Consent line on the internet. The spoof came off brilliantly, using a well-coordinated "feminist Facebook army" to hijack Victoria Secret's social media and broadcast the a discussion of consent to millions of mainstream shoppers. Last week, I talked with FORCE organizers Rebecca Nagle and Hannah Brancato about what they learned from the Pink Loves Consent campaign, how Facebook and Twitter have censored their spoof, and the details on their next action, a Valentine's Day protest that will install a temporary monument to rape survivors in Washington DC.
BITCH: What choices did you make while planning Pink Loves Consent that made it so wildly successful?
HANNAH BRANCATO: The big decision was that we couldn't sell the underwear. This is a spoof, we're using Victoria's Secret's trademark, so we couldn't legally sell anything. There was all of this intense energy around the project when it first launched but the only thing people could think of doing was buying the underwear.
REBECCA NAGLE: The first thing they asked was, 'Where can I buy this?" And I think it was powerful to come back and say, "You can't buy it, it's an idea." Instead of sending people to a checkout cart, we're sending people to resources, to saying, "Here's a zine you can make."
Not only does the ad offensively use women's bodies to sell a product it, also needlessly sexualizes a non-sexual product. It's ChapStick for god's sake! And now I have to think of this lady's ass every time I rub it on my lips? What? I didn't want that!
Have you ever thought about Mark Zuckerberg, founder of Facebook, naked? Well, he might be thinking about you naked, and FalseFlesh wants to help him with his dreams. If his dreams are to look at your naked body without your permission. There's an app for that! (Links after the jump are potentially NSFW)
[Warning: MASSIVE SPOILERS for the movie Catfish FOLLOW. It will be much less fun to watch if you have read the spoilers. However, if you don't plan to see it, have already had it spoiled and/or don't care about spoilers, read on.]