When a supremely evil corporation takes some steps to mitigate or change its evil ways, does that change the fact that the corporation is evil? Can corporate responsibility ever be anything but a PR-motivated sham? Can we appreciate the actual changes for workers and the environment even as we remain skeptical and critical of the company's once and future practices?
What you think about Fuck for Forest, a Berlin-based website that lets subscribers watch videos of environmental activists doing the nasty, depends in part on what you think about porn as a whole. If you think it’s liberating, empowering, and fun for the folks involved, then you can feel good about supporting an organization that channels its massive earning potential toward worthy antideforestation efforts—unlike regular internet porn, the dollars you spend aren’t paying for the gold plating on some smarmy webmaster’s hot tub.