Earlier this year, Huggies launched a series of TV spots that showed moms putting their products to the “dad test” —the implication being that if those big dopes could use ‘em, anyone could. The backlash was swift and vocal, with both moms and dads taking to the brand’s Facebook page to complain that the ads played on out of date stereotypes. Huggies was clearly panicked by the strength of the negative response: they yanked one of the ads, emphasized that they featured real couples rather than a fictionalized idea of what fathers are like, and even rushed to a daddy blogging conference to issue an “our bad”.
What’s interesting is that this criticism didn't come from the media or the feminist blogosphere but the intended audience, suggesting a real-world shift in attitudes towards stay-at-home dads (and hands-on fathers in general). But while Huggies’ campaign was unimaginative and hackneyed, it’s understandable: for years, the Homer Simpson-esque clueless papa has been a reliable and uncontroversial target for humor. He still features in many ads, like Kroger’s current Christmas commercial, where a woman informs us that her husband helps out at this time of year by doing his own wrapping (just like a grown-up!) — and then we see said wrapping, and it’s atrocious.
Oklahoma Democratic State Senator Constance Johnson offered up a "spilled semen" amendment to the Personhood Bill to "draw attention to the absurdity, duplicity and lack of balance inherent in the policies of this state in regard to women."
Racialicious covers the new reality show, Shahs of Sunset, which follows the lives of Iranian-Americans. With the show's producer Ryan Seacrest, it is purpoted to be the "Persian Version" of Jersey Shore.
Last night, Ellen DeGeneres made her debut as a judge on American Idol and ratings soared. Also this week, her wife Portia de Rossi announced plans for her tell-all memoir and shared her feelings on gay marriage, eating disorders and being out in Hollywood as the cover girl of The Advocate. A lesbian power couple? You bet. The ideal lesbian poster women? More than ever.
Portia and Ellen are hugely influential gay women that are very important to lesbian visibility. Prior to meeting Portia, Ellen was very private and, outside of coming out in the '90s, remained relatively quiet on the subject of gay rights or sexuality in general. After she and Portia announced their nuptial plans, and allowed People magazine to capture the event, they have become outspoken on the topic of LGBT rights and we are only better off for it.