Edward Bernays

The ubiquity of commercial cigarettes in the United States is a 20th century phenomenon. In large part, the massive popularity of cigarettes in the United States can be traced back to their rationing to soldiers during World War I and World War II. The cigarette's rise in popularity amongst women, however, is a different story all together. In this special edition of Adventures in Feministory, we're taking a look at how flappers, Freud, feminism and fashion transformed the perception and popularity of women cigarette smokers.