Oh "light" beverages. When will you stop freaking out and shoving your unnecessarily constructed masculinity in our faces? The latest in this long line of I'm-so-manly-it's-sexist diet drinks (predecessors include Miller Lite, Pepsi Max, and Coke Zero) is none other than Dr. Pepper 10, with a new ad campaign that screams IT'S NOT FOR WOMEN.
What makes a calorie manly? A tiny patch of chest hair and a miniature disdain for womanly calories? Read on to find out!