Dove has a new gimmick in their "real beauty" ad campaign: Hiring a sketch artist to draw a woman as she describes herself, then as she's described by a random stranger.
Maybe it's because I've been watching too many episodes of Ochocinco: The Ultimate Catch lately and therefore keep seeing the same online ads, but this Dove Clinical Strength commercial is everywhere I look and I want it to go away, and take its only-pretty-girls-are-strong-and-deserve-deodorant message with it. Behold:
For the last several years, Dove has been busily branding itself as a socially conscious company on a mission to improve women's self-esteem. Dove's Campaign for Real Beauty strives " to free ourselves and the next generation from beauty stereotypes." This is supposedly done through thought-provoking ads, confidence-building programs, and messages that embrace all definitions of beauty (except for those that eschew using beauty products, I assume).
But Dove tested my patience
with "30 Rock Beauty Moments" at NBC.com, in which they insinuate themselves into the hilarious work of Tina Fey...