Oh "light" beverages. When will you stop freaking out and shoving your unnecessarily constructed masculinity in our faces? The latest in this long line of I'm-so-manly-it's-sexist diet drinks (predecessors include Miller Lite, Pepsi Max, and Coke Zero) is none other than Dr. Pepper 10, with a new ad campaign that screams IT'S NOT FOR WOMEN.
What makes a calorie manly? A tiny patch of chest hair and a miniature disdain for womanly calories? Read on to find out!
Oprah has made clear throughout this season that because it's the last, she only wants to cover topics and guests of real significance to her—I applaud her for using her platform to raise awareness about the benefits of a vegan diet. That being said, this episode was a real mixed bag.
The first thing you see is food. a breastlike dome of cake towers at the top of the ad, frosted pink with a raspberry on top. “It’s like dessert for your legs,” declares the text, and just in case this copy wasn’t clear, below it a pair of cellulite-free gams balances a bottle of Skintimate After-Shave Gel in lieu of icing.