I can't say that this first episode of the third season of Mad Men wowed me, but I suppose it was inevitable, amidst all the hype, that the episode would disappoint at least one person in its audience. And indeed, it was something of a shaky start. Don's reminisicing - or, really, more accurately, reimagining, since he can't possibly remember - the circumstances of his own birth made for a rather confusing opener. Not only did there seem to be, literally, a dick joke in it (not a particularly clever one IMHO), it was an oddly sentimental moment for a character whose trademark is emotional opacity. Don has never been the kind of man who much interests himself with the inner lives of women, or more particularly someone attached to the notion of mothers and origin. He is, as the old saying goes, the epitome of a self-made man, constructed entirely of the things he thinks he wants to be, however disappointed he may be when he gets them.
These scenes seemed designed to tell us that Don is newly recommitted to his life at home with Betty and the kids (who are soon to number three). But we swiftly learn that he is still a womanizer. But there's something new about his taste. One of the things that has always rescued Don from the "complete tool on the subject of women" column has always been his interest in what used to be called "difficult" women - sexually-free, bohemian Midge; reluctant adulterer Rachel; ambitious Bobbie; mysterious Joy. Whatever might be said of Don's philandering, in short, at least the man had taste. But this time, Don is after an airline stewardess (played broadly by Sunny Mabrey with an irritating accent) for whom mystery and subtlety are foreign concepts. And, for the love of God, she's a blonde - very much what Betty might have been had her modelling career tapered off (the
stewardess coyly offers that she is asked all the time whether she, herself, is a model) and she had never gotten married.