I hate the term "cougar." I mean, I also hate "MILF" and anything else that attempts to define older women or those that have have had children as inherently unfuckable—and thus the rare few supposedly worthy of placing a man's dick in as special—because, damn it, I have no intention of leaving my sexual self in the same dustbin as the idealism of my pre-recession twenties. But I hate cougar because there is no predatory animal to whom men that devote themselves to exclusively fucking younger women are compared: men are, of course, going to want to fuck younger women, and yet older women are supposed to content themselves with ever older men. Fuck that shit.
For the record, I'm not a huge fan of the term "cougar." It demonizes older women by framing them as dangerous predators who prey on younger men, and it has inspired far too many terrible jokes. However, I am also not a fan of Google AdSense's recent decision to refuse service to ads for cougar dating sites. Their reasoning? The concept of an older woman looking to date a younger man is not "family friendly." They will continue to allow "sugar daddy" dating sites to advertise online though, because those are way more kid-appropriate.