It makes sense for public health departments to invest in distributing free condoms. But why would a city spend a million dollars a giving out free condoms—then allow police to use those very same condoms as evidence of prostitution? This may sound ridiculous, but this has been the reality in New York City.
Now, Ludacris is doing his part to spread more of the large latex love by teaming up with the company for its very first ad campaign, a contest where people can create their own paeans to the brand. The winner gets $5,000 and a trip to the hip-hop festival Birthday Bash, to be held in Atlanta in June, and personal congrats from the rapper/actor himself.