There's a script for women in commercial country music that doesn't necessarily coincide with more mainstream stereotypes and assumptions about women. If you've ever heard Carrie Underwood's ubiquitous 2007 single, "Before He Cheats" (lyrics), you'll recognize the tropes.
Of course there are exceptions, but the ideal country woman is often blond (and white), feisty, world-wise, and hot. She is deeply possessive of her man, and aims to squelch competitors for his affection. She gives the appearance of working-class roots even if she didn't grow up working class, and she's equally comfortable talking about guns (Miranda Lambert's "Gunpowder and Lead"), Jesus (Underwood's "Jesus Take the Wheel"), and heterosexual romantic relationships (Dixie Chicks' "Cowboy Take Me Away").
One of the newer variations on these themes is the girl group Pistol Annies (Miranda Lambert, Ashley Monroe, and Angaleena Presley). Check out the first single of their August LP, Hell on Heels (lyrics):
This post was originally published on November 18, 2009. However, this Kay ad is BACK ON THE AIR AGAIN this year, so our response is too. 12 months later, this commercial is as creepy as ever.
The holiday season is a time for reflection, love, and rampant materialism. I know this, and I expect my holiday television watching to be filled with commercials for useless items that I suddenly feel compelled to purchase for people I didn't even know I cared about. I'm never surprised to see ridiculously over-the-top ads for electronic nose hair trimmers or self-cleaning dog beds—those things are what America is all about.
HOWEVER, there is a Kay Jewelers diamond commercial airing currently that is just a bit more than this consumer can handle. Diamond commercials themselves are the worst of the holiday bunch (buy an expensive, unethical rock or you will never truly love/be loved!) but this one takes the cake by using bizarre fear tactics. Check it out:
Argentinian Banco Provincia is attempting to blow minds, y'all. In what might be the first mainstream commercial to normalize transpeople, this minute-long television spot shows the Argentinian bank not just acknowledging transpeople's non-stereotypical existence, but making the statement that discrimination against transpeople is unjust and comes from a place of fear and ignorance.