I wince whenever I hear a movie described as "not your average chick flick," because while I want it to mean "intriguing, character-driven film on what it means to be a contemporary woman that just might have mass appeal!", it usually means is "It's a chick flick. There's just more vulgarity and boobs so your boyfriend will buy a ticket." The latest contender is Women in Trouble, which debuted at SXSW this spring. Writer/director Sabastian Gutierrez describes his new film as a "a comedy about a serpentine day in the life of ten seemingly disparate women – including a porn star, a flight attendant, a businesswoman, a psychiatrist, a masseuse, a bartender and a pair of call girls."
Wow! There were a lot of skinny white women in lingerie and tight clothes in that trailer! But I also saw a female-centric film (although it's written by a dude, although that dude has collaborated with Almódovar, although Almódovar recently...I DIGRESS!) and a plot revolving around more than relationship woes (wonder how they'll handle that unplanned pregnancy....). Plus that 13-year old seems pretty awesome. It's obvious this movie isn't your average "Lonely successful career girl doesn't even know she's falling in love--and it's the best thing to ever happen to her!" That being said, I do suspect there is some female bonding and heart-to-hearts (to say nothing of Josh Brolin and Jospeh Gordon-Levitt's presence for chrissake!) But you guys, this is NOT A CHICK FLICK. Take their word for it....
A week prior to the film's release, the marketing team for He's Just Not That Into You has released a video of three of film's male stars - Justin Long, Bradley Cooper, and Kevin Connolly - trying to persuade men to see the film. The reason they think men might actually like the film? Because, they claim, He's Just Not That Into You avoids the top 10 cliches of chick flicks.