NPR reported on a new candy bar from Mars--its first in 20 years--called the Fling. Wrapped in a shimmery pink and silver package, it's not just its low calorie count that is catering to women.
The campaign behind it has taken an unsubtle approach to marketing the candy bar as more of a marital aid than an item from a vending machine. While "finger" may be an industry term for a thin and slender, it takes on a whole different meaning with the catchphrase "Pleasure Yourself" (Also gross and awkward: "Serving Size: 1 Finger"). Other taglines like "Naughty, but not that naughty," "Have a FLING™ in private, or wave it all around town; in the office, the bedroom, or the great outdoors," make no ambiguous implications that the Fling satisfies better than a Snickers. But how?!
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