Burger King

It's been an exciting week in the world of advertising - so exciting, in fact, that we have two contenders for this week's Douchebag Decree! Judges are standing by to determine which of these heavyweights will win the ultimate title of Douchebag of the Week.

Wow, Burger King did it. I was sure Carl's Junior had this in the bag, but no. Burger King has actually succeeded in airing the most sexist fast food commercial of all time. I’m talking, of course, about the ad for BK Burger Shots.

Where do I even begin? Let’s start with the idea that women are so baby-obsessed that they think everything small is a baby. Which leads us to the even weirder idea that when women think they are in the presence of a baby, they make orgasm sounds and want to do whoever is holding said baby/small thing/BK burger shot. But what offends me most is the assumption that hamburgers are so alien to women that they don’t even know you’re supposed to eat them.

 

[Also posted at Love in the Living Room]