Workplace wellness incentive programs are not a new phenomenon, but the Internet is in turmoil today over a recent announcement by the national drugstore chain CVS. Beginning in May, CVS will require employees on the company's insurance plan to undergo health testing—including body mass indexing and blood glucose testing—or face a $600 annual penalty.
FOX News' coverage of Adele and Kelly Clarkson's performances at the Grammy's took a bizarre turn when the channel brought on a nutritionist to discuss the "critics who are taking to Twitter saying they need to slim down." Why random people calling famous women fat on Twitter is valued as a "criticism" that requires discussion remains a mystery. But the results were appalling. In their conversation, the anchor and nutritionist Keren Gilbert articulated that stringent body image standards can be harmful for young women—and then turned around and critiqued Adele and Clarkson's bodies for not being "normal." The anchor even took a pot shot at the nutritionist's body for being too thin.
Apparently, Fox News has gone meta. They're now wrapping a conversation of unrealistic female body standards within a conversation exemplifying exactly that problem.
Check out the whole hot mess, or there's a transcript below the video.
According to a New York Times piece from earlier this week, teens still work out to lose weight just like they did in my mom's day, but that's not all: A recent study shows that boys are increasing their workout routines, and they're increasing their "muscle-enhancing behaviors" (everything from diet changes to steroid use) along with them.
Earlier today, Lady Gaga posted photos of herself in her underwear on her website with the caption: "Bulimia and anorexia since I was 15" and launched a new project encouraging fans to "make our flaws famous, and thus redefine the heinous."
Anything that pushes back against body snarking and encourages body diversity and acceptance is a good thing, obviously, but is Body Revolution resisting beauty standards or reinforcing them?
H&M is taking fashion douchebaggery to the next level this week by using computer-generated models in its holiday lingerie campaign. As if the photo shopping, airbrushing, pushing up, and sucking in that goes on in a typical yuletide bra commercial wasn't enough to make the average shopper want to throw on a snuggie and call it a day, now the models selling us our delicates are actually virtual.
Ahahaha! We're just hanging out, having the exact same body! What, you don't look like this?
In the U.S., food marketing and consumption is highly gendered. In the funny pages, Cathy gobbles down chocolate and Dagwood constructs towering, meaty sandwiches. On the Internet, the Women Laughing Alone With Salad is an exemplary (and hilarious) meme. Guy vegans seemed like such a quaint anomaly that a Boston Globe reporter tried to make "hegan" happen in 2010. I say "in the U.S." because the nation apparently has an extreme case of food gendering, thanks to our robust and omnipresent advertising industry and a steady, though not necessarily high-quality or healthy, food supply. In a Salon article exploring gendered representations and connotations of food, Riddhi Shah writes "In the U.S., instead, it was an extension of one's identity, a phenomenon made possible by the United States' unique history of unrivaled luxury." Put another way: you are what you eat.