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Bunk Documentaries: Dockers does it again (2 of 2)

Movies post by Kjerstin Johnson on December 10, 2009 - 2:58pm; tagged advertising, An Emasculating Truth, Dockers, documentary, essentialism, gender, gender stereotyping, masculinity.
The trailer for An Emasculating Truth opens with the following...
"There's always that fear that masculinity is in danger, that it's being lost, men are becoming feminized in one way or another."
"Men are definitely finding their feminine side."
"Their masculinity's kind of questionable."
"Maybe too superficial."
"Settling for less."
"Not...manly."


In fact, "kind of questionable" and "superficial" are great descriptions of the movie itself, where Concerned Male Citizen Oscar reports "Testosterone levels are down 17% in the past 14 years among American men."
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18 comments

Rock of Dove

TV post by Juliana Tringali on November 1, 2009 - 4:56pm; tagged 30 Rock, advertising, body image, Campaign for Real Beauty, Dove, Girls Scouts, Liz Lemon, NBC, Self-esteem Fund, Tina Fey.

Shockingly mid-sized!

For the last several years, Dove has been busily branding itself as a socially conscious company on a mission to improve women's self-esteem. Dove's Campaign for Real Beauty strives " to free ourselves and the next generation from beauty stereotypes." This is supposedly done through thought-provoking ads, confidence-building programs, and messages that embrace all definitions of beauty (except for those that eschew using beauty products, I assume).

But Dove tested my patience with "30 Rock Beauty Moments" at NBC.com, in which they insinuate themselves into the hilarious work of Tina Fey...

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11 comments

New ad campaign equates unprotected sex with eating pistachios. Thanks, Levi Johnston!

Sex and Sexuality post by Kelsey Wallace on October 16, 2009 - 1:47pm; tagged advertising, Bristol Palin, Levi Johnston, pistachios, pregnancy, unprotected sex, wtf?.
You know that feeling you get when you have unprotected sex with the Governor's daughter, the two of you have a baby, and you become a national punchline? Well, next time you find yourself in that awkward situation, take a cue from teen dad Levi Johnston and turn your regrets into something positive: pistachios.

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6 comments
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